
Dhanteras marks the beginning of Diwali, a festival that celebrates light, wealth, and new beginnings. On this day, it is believed that buying gold, silver, or jewellery brings prosperity and invites the blessings of Goddess Lakshmi.
If you are wondering What Should We Buy on Dhanteras? or searching for Things to Buy on Dhanteras, this guide will help you choose meaningful and auspicious jewellery to make your celebrations truly special.
The Significance of Dhanteras
The word Dhanteras comes from Dhan (wealth) and Teras (the thirteenth day of the lunar fortnight). According to ancient belief, on this day, Goddess Lakshmi and Lord Dhanvantari appeared during Samudra Manthan, bringing health and prosperity to humankind.
That is why buying gold, silver, or fine jewellery on this day is considered one of the most auspicious acts. It symbolizes inviting fortune, good health, and success into your home.
Dhanteras What to Buy: The Most Auspicious Jewellery Choices
If you are planning your festive purchase and wondering Dhanteras what to buy, here are some of the best jewellery options that combine elegance, value, and tradition.
1. Polki Jewellery – A Symbol of Royal Tradition
Polki jewellery adds a touch of timeless royalty to your festive collection.
Polki jewellery is made from uncut natural diamonds set in gold, known for its radiant charm and traditional design. Each piece is handcrafted by skilled artisans, making it one of the most luxurious forms of Indian jewellery.
Why Buy Polki Jewellery on Dhanteras
- It is considered a symbol of wealth and prestige.
- Each design carries the beauty of Indian heritage.
- Perfect for festive wear and long-term investment.

Explore the latest Polki jewellery collection at JKJ Jewellers and bring home art that sparkles with tradition.
2. Jadau Jewellery – Crafted with Grace and Devotion
Celebrate artistry and spirituality with Jadau jewellery this Dhanteras.
Jadau jewellery originated in Rajasthan and involves embedding gemstones, pearls, or Polki into gold by hand. Each piece represents intricate craftsmanship and divine symbolism.
Why Jadau Jewellery is Perfect for Dhanteras
- Represents divine blessings and prosperity.
- Features detailed traditional designs and craftsmanship.
- Holds immense cultural and emotional value.

Choose Jadau Jewellery necklaces or earrings to add a regal and spiritual touch to your festive attire.
3. Gold Jewellery – The Eternal Symbol of Wealth
Gold never goes out of style; it remains the truest symbol of prosperity.
Buying Gold Jewellery on Dhanteras is one of the most common and cherished traditions. It is believed that gold attracts wealth, peace, and good fortune.
What to Buy in Gold on Dhanteras
- Gold Bangles: Represent continuity and protection.
- Gold Necklaces: Elegant pieces that elevate festive looks.
- Gold Earrings: Simple yet valuable, perfect for everyday wear.

At JKJ Jewellers, every gold piece is BIS-hallmarked to ensure purity and authenticity, making your purchase secure and meaningful.
4. Bangles – The Circle of Strength and Prosperity
Every bangle you wear signifies completeness, blessings, and fortune.
Bangles hold a special place in Indian tradition. Gifting or buying bangles on Dhanteras is believed to strengthen relationships and attract good luck.
Why Bangles Are Must-Buy on Dhanteras
- They symbolize continuous prosperity and happiness.
- Available in gold, Polki, and Jadau styles.
- Perfect gift for loved ones during Diwali.

Explore a wide collection of handcrafted bangles at JKJ Jewellers, a perfect blend of tradition and style.
5. Necklaces – The Essence of Festive Beauty
A necklace completes every festive look with elegance and significance.
A gold or Polki necklace is one of the most meaningful things to buy on Dhanteras. Apart from its aesthetic value, it symbolizes wealth, confidence, and grace.
Recommended Necklace Styles
- Gold Chains: For daily wear and simple elegance.
- Polki Necklaces: For traditional and grand occasions.
- Jadau Necklaces: For those who value art and heritage.

Each necklace from JKJ Jewellers is crafted with precision, purity, and fine detailing a true reflection of festive opulence.
6. Earrings – Small Details with Timeless Appeal
Simple, elegant, and full of charm earrings are the perfect festive purchase.
Earrings are versatile jewellery pieces that suit every occasion. Whether you choose traditional Polki drops or minimal gold studs, they make for excellent festive buys and gifts.
Why Buy Earrings on Dhanteras
- They represent feminine grace and prosperity.
- Suitable for everyday use and festive styling.
- Available in gold, Polki, and Jadau varieties.

Discover the latest festive earring collection at JKJ Jewellers to find designs that match your style and tradition.
Tips Before Buying Jewellery on Dhanteras
- Choose 22K gold for jewellery and 24K gold for coins.
- Look for the BIS hallmark for guaranteed purity.
- Ask for an authenticity certificate for Polki or Jadau pieces.
- Review the jeweller’s buyback and exchange policy.
- Always buy from reputed jewellers like JKJ Jewellers for transparency and trust.
Conclusion
Dhanteras is a celebration of new beginnings, wealth, and prosperity. If you are still deciding what to buy on Dhanteras, the best choice is jewellery that carries both aesthetic and spiritual value.
From Polki and Jadau Jewellery to elegant Gold Bangles, Necklaces, and Earrings, every piece you buy becomes a symbol of good luck and everlasting beauty.
Visit JKJ Jewellers to explore handcrafted collections that make your Dhanteras special because every purchase here is a blessing in gold.